We respect every user's personal information and are committed to collecting, using, and protecting your data with full transparency.
Yi Yi Ru Shi (yiyirushi.com) takes your privacy seriously. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, subscribe to our newsletter, use our live chat, or purchase our products. By using this website, you consent to the practices described in this Privacy Policy. If you do not agree with any part of this policy, please discontinue use of this website.
We may collect the following types of information: • Personal Identity Information: When you subscribe to our newsletter or submit a contact form, we collect your name and email address. • Order Information: When you purchase a product, we collect your name, shipping address, email address, and phone number to fulfill your order. • Automatically Collected Information: When you visit our website, we may automatically collect your IP address, browser type, device information, access times, and pages viewed. • Chat Records: When you use our live chat (Tidio), chat content is recorded to help us serve you better.
Our website uses cookies and similar technologies to enhance your browsing experience. Cookies are small text files stored on your device that help us: • Remember your language preferences and browsing settings • Analyze website traffic and usage patterns • Provide website functionality (such as live chat) You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the website.
When you subscribe to our email newsletter, the email address you provide will be used to send new product announcements, exclusive offers, and brand updates. We will never sell or share your email address with third parties for marketing purposes. Every newsletter email includes an unsubscribe link. You may opt out at any time.
We use Google Analytics (GA) to analyze and understand how our website is used. GA uses cookies to collect information about how visitors interact with the website. The data collected is anonymous and does not directly identify individuals. We use this data to: • Understand visitor sources and behavior patterns • Improve website content and user experience • Measure the effectiveness of marketing campaigns If you wish to opt out of GA tracking, you may install the Google Analytics opt-out browser add-on.
We use the following third-party services to operate and improve our website experience: • Tidio: Live chat widget. When you use the chat feature, Tidio collects your message content and basic browsing information. Please refer to Tidio's privacy policy for details. • Google Analytics: Website analytics service, as described above. • Payment Processors: When processing your payment, your payment information is handled directly by our third-party payment provider. We do not store your credit or debit card information. We carefully select third-party service providers and only share the minimum information necessary to deliver their services.
When you purchase products on our website, payment transactions are securely processed by a third-party payment provider. We do not store your credit card number, CVV security code, or other sensitive payment information. The payment provider processes your payment data in compliance with the Payment Card Industry Data Security Standard (PCI DSS), ensuring transaction security.
Under applicable data protection laws, you have the following rights: • Right of Access: You have the right to know what personal information we hold about you. • Right to Rectification: You have the right to request correction of inaccurate or incomplete personal information. • Right to Erasure: You may request that we delete your personal information. • Right to Unsubscribe: You may cancel your newsletter subscription at any time. • Right to Data Portability: Where applicable law permits, you may request your data in a structured format. To exercise any of these rights, please contact us at yiyirushi@gmail.com.
We take reasonable technical and organizational measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, internet transmission cannot be guaranteed to be 100% secure, and we cannot fully guarantee the security of data transmitted to us.
If you have any questions or concerns about this Privacy Policy, please contact us at: • Email: yiyirushi@gmail.com • Website: https://www.yiyirushi.com • Contact Form: yiyirushi.com/contact
Last Updated: January 2026